It's been long since I posted anything. I admit, I have been delaying CS3216 project for a bit due to job applications and interviews, networking, my other school projects and FSP that requires me to also go out and speak to companies and people.
Spoke to Colin and received quite a number of useful feedback, and also he managed to connect my group with some of his connections to seek feedback from. Thanks! :)
Issues with Marketing
(1) Eventspark basically has no specific target audience
This has been extremely tough and it's giving us millions of problems. So it means, if we have a football event, we need football fans. If we have Taylor Swift concert, we need Swifties. Marketing efforts are diverse and massive when you manage the events yourself. Cost wise, it will not be effective. But at this CS3216 scale, it does make some sense. But it's quite a gamble-- we have to choose the events wisely to attract enough interest.
(2) How about Marketing to event companies?
Speaking to companies without legit prototypes...... I don't know how will they think. I am hesitant definitely (well, I don't want to get blacklisted by the events industry haha), but based on my experiences, the number people who are willing to talk and share always far exceeds my expectations :) Colin said something quite interesting- pitch, and not say "what do you think of this idea?". The latter automatically launches people into a critical state to critique your app than to think of the possible use/integration with their company.
(3) Number of Live events
It has to be live to justify the chat there. Hmmm, but how many live events are there exactly? Quarterly results of companies maybe. But probably will get banned. Why not go global? Okay, so I went on Livestream.com to check out what kind of events people do. Usually for popular events, the number of people watching Live would be around 2k-3k. But these events, oh man, Karbala religious event in Iraq. HMMMM. Ok. I'll focus on sports events.
I have to be honest that I doubted the idea a little more than once. How often do we have a live broadcast event, with people wanting to chat online, and people want to monitor the tweets, etc? And our live streaming gets banned by some organisers too.
Sigh, I'm having a very incoherent day. Will come back with better thoughts.
Ciao
Mei Lan
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